As in most industries and businesses, there is a language that you have to learn to understand what is going on. The Blogging biz is no different with it’s own ways of describing various aspects and providing a kind of shorthand understandable to the cognoscenti.

Continuity is one of these words. It is what every Internet Marketer would love to have. It means that your customers pay you on a usually monthly basis for a newsletter that you send detailing your words of wisdom and also slipping in another offer to buy something from them that you just must have. The price of these vary all over the place, sometimes $197.00 per month and upward for the real stars of the business and down to $10.00 per month from the lesser mortals. Whatever it is, it provides a very nice income for those able to persuade their customers to subscribe. Sometimes getting out of these subscriptions is a lot easier than getting in. Let the buyer beware on this one.

Opy-in Box. This is  box placed in a handy spot inviting the visitor to “opt-in” to get the latest updates and offers available from the particular blogger that you have visited. These offer are usually accompanied with a “freebie,” no explanation required. This is actually a very smart thing to do and the best marketers give away lots of “freebies” and almost always provide good value for money. A good way to learn the business. Tons of free stuff available here.

OTO or one time offer. A ploy to get the customer to buy now, without delay and a very powerful tool for the Internet Marketer.

Autoreponder. A program set up to automatically respond to your filling in the Opt-in box with a series of emails.

SEO.  Search Engine Optimization. This refers to a series of settings that will bring your blog to the attention of the Search Engines and hopefully will bring you to the front when anyone is looking for a particular product or service. This is very sophisticated and has developed into an industry of its own.

Their are many more  insider words or phrases and they take some time to learn, but they are well worth the study.

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