Some years ago, Al Davis of the Oakland Raiders had a slogan for the club, ” Just win, Baby.”  It meant dont make excuses, don’t tell me how hard it is. Don’t tell me why it can’t be done. Just win, Baby.

I am reminded of that with our task of writing an ebook for the Masterclass. It is tough to find something new. It is tough to set out the chapters and it is tough to write the book. But you know what? When everything has been said  and with all the amazing help and advice we are getting, don’t make excuses.  Just do it, Baby.

Well, here we are at Week 10. This is where the rubber meets the road as they say in the advertising biz.

I am still dithering with different ideas and various titles for my ebook, but I have to say that the way John is laying it out is eye opening to the way ebooks are made. Absolute gold this week. It was a total mystery to me just how these things were made and now it is only a major mystery.

I would say this week is worth the price of admission alone, but I am scared to say that in case John puts the price up. When I was concerned about paying the price for this course having been burned in the past like the rest of us, John said you wont regret it. Well, I already don’t regret it and we are not yet half way through the course.

Exciting times ahead. Still don’t  know yet what I am going to do this week though.

Later, Aye.

OK, here we are, niche-less on Wednesday and the deadline is coming at an alarming speed. So now what do I do?

I checked Buy-It-Now-Books for some ideas and this is what I found.

Business & Economics – 13,671 entries.  Health & Fitness – 4,551 entries.  House & Home – 1,112 entries.  Self Help – 3,174 entries.  Pets – 2,067 entries.  Education – 6,753 entries.

You get the picture, it’s already been written about.  Surely there must be a gap somewhere for a poor blogger like me. Here’s one.  Other Items – 82,909 entries. Aaarrrgh!

How about Study Aids – 1,278  entries.  Lots of room there wouldn’t you say?

Reference – 2,295 entries. I like this one.

Drama – 1,702 entries. That’s what I am doing right here.

You have heard the expression – When you are in a hole, stop digging?

Well, I am in a hole and I am digging as fast as I can.

Over the last 24 hours, I have received ten offers from people who want me to share in their good fortune on the Internet. These people have made millions after they discovered “the secret.”

They kindly want me to share in their secret and for a very small amount of money. One good hearted soul instead of charging me $7585.00 will let me have his program for a mere $497.00

Someone else will let me have the same program for $497.00 with a rebate of $100.00 to follow when he has the $497.00.  Why he doesn’t just charge $397.00 is a mystery, but I am sure there is a perfectly logical explanation. Another philanthropist wants me to make  $16,257.00 in ten days, just like him.

Another one wants me to have his system free (sort of), but all of his units went in mere minutes. Sorry. But wait, he has managed to get 5000 more but only if you rush in now. Oh, and wait again, he has arranged for a further 5000 units which will be  sent to you free but you had better sign on now.

Well you know, this is all very nice but I have already got something better than that.

It seems that the late Nigerian Minister for Procurements died suddenly and left a large sum of money in a hidden bank account. His wife’s sister’s brother -in law has managed to get the bank details of the money and they want me to help them get it out of the country. There are a few expenses you understand, but once I have paid them and a few extra little odds and ends, it is  going to be just lovely. So, since I will be getting $20 million from them, I wont need any of these other programs. Will I?

I think that I will just go and check the mail.

We supporters of Newcastle United and other clubs, I suppose, think the club belongs to us and not the actual owners. That is why we refer to it as “our club.”

A couple of years ago the club was sold to a wealthy businessman and he brought a couple of  cohorts with him to manage the club.  All three of them are from the London area and when things started to go wrong, they became known as The Cockney Mafia. Their propensity for not telling us anything about what they were doing evoked memories of Omerta, reinforcing the idea that they were sinister outsiders.

Because the team is sinking in the Premiership, apparently on the way down to the Championship, some misguided souls think this is a deliberate tactic, for what purpose is a total mystery, but when notions of conspiracy are afoot, some people will believe anything.

The big talking point right now is Avoiding the Drop as if by some superhuman effort we can, if we are nimble enough, jump out of the way just as the trapdoor is opening. Your actual gallows metaphor.

So what are we to do? We are not going to stop spending money on season tickets and merchandise. We are still going to have a pint in Shearer’s Bar. So what is the answer?

I asked my friend O.D. Malone and with language so spare that it would make Elmore Leonard look verbose, he said,  “Cockney Mafia oot.”

How this is to be achieved is not clear at the moment, but it has become received wisdom that the only way to stave off disaster is to get rid of the present owner and his team.

Cockney Mafia oot.